I Am An American Girl Shine On Now Parent Partner!

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I remember anytime an American Girl catalog would come in the mail, I’d spend hours upon hours flipping through it as a child. I always wanted one of my own. I thought Molly’s braids and glasses were so sweet! Each doll was beautiful and the stories behind them were unique and seemed so dreamy and magical back then! I played with the dolls vicariously through the catalogs. You see, they were a bit expensive for my family back in the day. Growing up with a family of six, we lived within our means and we made due with what we had. I never did get my American Girl doll, but even now as a momma I think American Girl dolls are undeniably special.

Now I have an incredible opportunity to not only share American Girl with Charlie, but my readers as well as one of the American Girl Parent Partners! Shine On Now is a new campaign that encourages girls to join together and help change the world.
To foster a spirit of goodwill and help make the world a brighter place, American Girl is introducing Shine On Now—a new charitable initiative that harnesses the collective power of girls to help others in need. Through Shine On Now, American Girl is calling on girls across the country to help the company give up to $1 million in clothes, books, dolls, and money to the following four organizations: Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

As her momma, I can only hope that Charlie will have such a selfless outlook on life, unafraid to help others, and maintain an inspiring foundation of values to hopefully rub off on others around her. As of June 28th, your daughter, granddaughter, little sister, cousin, and friend’s daughter can all take that step and become official American Girl Ambassadors at shineonnow.com . As an ambassador, they will receive a free, downloadable tool kit filled with fun and actionable tips and ideas for fund-raising, volunteering, or donating to the four worthy charities participating in Shine On Now, or wherever they see an opportunity to make a difference.

On July 13th, girls can go to shineonnow.com and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal
of collecting one million stars by the end of the program on July 31, 2010. If the target is reached, American Girl will donate its maximum gift of $1 million in clothes, books, dolls, and money to the four designated charities. That’s HUGE!!

American Girl is also launching a new virtual campus called Innerstar University – where girls can learn in a fun and safe environments. Quizzes, games, and fun activities tailored to help boost confidence and strength.
Access to the new virtual world comes with each 18-inch My American GirI™ doll—the company’s newly enhanced contemporary product line that allows a girl to create a special doll as unique as she is. Girls can now create their own doll from 40 different combinations of eye color, hair color and style, and skin tone through a brand-new, innovative online tool. The personalization continues with a variety of special extras such as braces, glasses, and earrings, as well as outfits and accessories that reflect girls’ favorite interests and activities. To further enhance the doll’s personality, each My American Girl doll comes to life at Innerstar University, where girls and their online doll can have fun exploring the virtual campus together.
Over the coming weeks I’ll be sharing more information about Shine On Now as well as hosting a giveaway for an American Girl doll. So be sure to check back :)

In the meantime, connect with Shine On Now via YouTube, Facebook, and Twitter.

 
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3 Comments

  1. Jennifer-Eighty MPH Mom says:

    What a wonderful program – I'll be sure to click/send stars when it opens up for that.

  2. ~*~ Melissa ~*~ says:

    That's awesome, congrats Erin! My sister used to have an American Girl doll. We all loved her :)

  3. Lorie Shewbridge says:

    Congrats Erin, Bill's granddaughters love the American Girl dolls. I never knew anything about them, but I've heard they are lovely… I bet Charlie is going to adore them, too.